Can Remax require franchisees to use the Agent Tools Platform in the future?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
Agent Tools Platform. As part of the MAX/TechSM powered by BoldTrail Platform, REMAX, LLC also makes available an agent tools platform ("Agent Tools Platform"). The Agent Tools Platform includes a customer relationship management tool, a content management system tool, and a lead routing tool. The Agent Tools Platform is designed to assist Sales Associates with managing customer contact and other related information and includes integrated Office and Sales Associate websites. Although REMAX, LLC reserves the right to charge a fee in the future, as of the Issuance Date of this disclosure document, the Agent Tools Platform is available free of charge. Although neither you nor your Sales Associates will be required to use the Agent Tools Platform, REMAX, LLC reserves the right to require its use in the future. If you or your Sales Associates decide to use the Agent Tools Platform, you will be required to accept the BoldTrail Platform Agreement (sometimes referred to as the BoldTrail terms of use, the current form of which is attached as Exhibit A-9). Among other things, the BoldTrail Platform Agreement will (i) require that you comply with all applicable laws; (ii) prohibit you from facilitating or allowing mass communications such as email or text message 'blasts' to contacts who have not expressly opted-in to such communications; (iii) provide that Inside Real Estate has the right to amend the terms of use at any time; and, (iv) require that you indemnify and hold Inside Real Estate harmless for your violation of the terms of use including but not limited to any claims or damages that may arise as a result of your negligence or more
culpable acts or omissions or violations of law. The Agent Tools Platform will be provided "as is," without warranties of any kind, whether express or implied, and may be discontinued at any time.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 59–71)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, while the Agent Tools Platform is currently optional and free of charge, Remax, LLC reserves the right to mandate its use in the future. The Agent Tools Platform is part of the MAX/TechSM powered by BoldTrail Platform and includes tools for customer relationship management, content management, and lead routing. It is designed to help sales associates manage customer contact and related information, including integrated websites.
If Remax requires franchisees and their sales associates to use the Agent Tools Platform, they will need to accept the BoldTrail Platform Agreement. This agreement includes stipulations such as complying with all applicable laws, prohibiting mass communications to contacts who haven't opted-in, allowing Inside Real Estate to amend the terms of use, and requiring franchisees to indemnify Inside Real Estate for violations of the terms of use.
Prospective franchisees should be aware that the Agent Tools Platform is provided "as is" without warranties and may be discontinued at any time. This means Remax franchisees should consider the potential for changes to the platform's availability, features, and cost when evaluating this franchise opportunity.