What is the 'RE/MAX System' designed to establish for Remax franchisees?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
Through the expenditure of considerable time, effort and money, REMAX, LLC has devised and promoted for the benefit of REMAX Regional and other RE/MAX subfranchisors and franchisees (collectively "RE/MAX Affiliates") a system ("System" or "RE/MAX System") for the establishment of offices ("RE/MAX office or offices") offering high quality real estate services under the name "RE/MAX®", the RE/MAX Balloon, branded property sign designs and certain other service marks, trademarks, trade dress and other commercial symbols, as REMAX, LLC has developed or may develop, acquire, or license for RE/MAX Affiliates' use from time to time ("RE/MAX Marks").
These high-quality real estate services are provided under the RE/MAX Marks through a network of RE/MAX franchisees and their affiliated independent contractors ("RE/MAX Network"). The RE/MAX System contains both mandatory elements and recommended practices that exist as a resource for your independently owned and operated franchise business. Specifically, in addition to compliance with all of the terms of this Agreement, you must strictly adhere to the mandatory elements of the System. The mandatory elements of the System are set forth in the most current edition of RE/MAX Brand Identity: Trademark and Graphic Standards or its successor*,* and any supplemental brand standards provided to you by REMAX Regional or REMAX, LLC which are designed to protect the RE/MAX Marks, the goodwill they reflect, and the reputation of the RE/MAX Network and which may be amended from time to time (collectively, "Brand Standards Manual"). You control the day-to-day operations of your business and you control the manner and means of your RE/MAX office. The Brand Standards Manual does not contain any mandatory provisions concerning the hiring, supervision, promotion, demotion, or termination of your agents or employees, or concerning hours or schedule worked, rate of pay, benefits, work assigned, discipline, response to grievances and complaints or working conditions of your agents or employees.
The elements of the System include, but are not limited to:
(1) Use and promotion of the RE/MAX Marks;
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the RE/MAX System is designed to establish offices that offer high-quality real estate services under the RE/MAX brand. This system aims to benefit RE/MAX Regional, subfranchisors, and franchisees, collectively known as RE/MAX Affiliates. The RE/MAX System utilizes the RE/MAX name, RE/MAX Balloon logo, branded property sign designs, and other commercial symbols developed or licensed by REMAX, LLC, referred to as RE/MAX Marks. These elements are intended to create a consistent and recognizable brand presence.
The RE/MAX System includes both mandatory elements and recommended practices. Franchisees must strictly adhere to the mandatory elements outlined in the RE/MAX Brand Identity: Trademark and Graphic Standards manual, which is designed to protect the RE/MAX Marks, the goodwill associated with them, and the overall reputation of the RE/MAX Network. However, franchisees retain control over the day-to-day operations of their business and the management of their RE/MAX office. The Brand Standards Manual does not dictate hiring, supervision, or employment-related decisions for agents or employees.
The elements of the RE/MAX System include the use and promotion of the RE/MAX Marks. Additionally, Remax, LLC encourages the use of the RE/MAX Marks and the RE/MAX real estate services on a national and international level. To support this, REMAX, LLC has established and maintains a national and international referral system in which franchisees are obligated to participate. This referral system helps to connect franchisees and facilitate business opportunities across the RE/MAX network.