What is the relationship between RE/MAX and Motto Mortgage regarding company ownership of brokerages?

According to Remax's 2025 Franchise Disclosure Document, both the Remax and Motto Mortgage brands operate on a 100% franchise model. This means that Remax, LLC does not own any of the real estate or mortgage brokerages operating under either the Remax or Motto Mortgage brand names. Instead, Remax focuses on selling franchises to independent operators.

For a prospective franchisee, this is a crucial point. It means that as a Remax or Motto Mortgage franchisee, you would own and operate your brokerage independently. You would not be an employee or manager of a company-owned store. This offers the potential for greater autonomy and control over your business.

This franchise structure is common in the real estate industry, where brand recognition and standardized practices are valuable, but local ownership allows for better adaptation to specific market conditions. The success of Remax franchisees depends on their ability to recruit and retain agents, manage their brokerage effectively, and leverage the Remax brand and resources to build their business.