What is the name of the company that developed the BoldTrail Back Office software that Remax franchisees must use?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
To facilitate your reporting to us and REMAX, LLC, which includes providing data for each Sales Associate on a monthly basis, and to enhance the operation of your Office, you will be required to use BoldTrail Back Office software ("Back Office Software") developed by Inside RE, LLC, d/b/a Inside Real Estate ("Inside Real Estate" or "IRE"), or such other brokerage back office software or platform as REMAX, LLC may designate from time to time, and from such other provider that REMAX, LLC may designate. BoldTrail Back Office Software is part of the MAX/TechSM powered by BoldTrail Platform, an integrated suite of products that includes other tools such as a customer relationship management tool and a content management system tool. The Back Office Software is intended to help you manage: i) agent onboarding; ii) billing; iii) transactions (including commission tracking and disbursements); and iv) reporting, accounting, and analytics. You will be required to sign and accept a BoldTrail Back Office License Agreement with IRE ("Back Office License Agreement"), the current form of which is attached as Exhibit A-11. Among other things, the Back Office License Agreement will (i) require that you comply with all applicable laws; (ii) prohibit transferring or sublicensing any part of the Back Office Software; (iii) prohibit reverse engineering of any part of the Back Office Software; (iv) prohibit using the Back Office Software to facilitate or allow mass communications such as email or text message 'blasts' to contacts who have not expressly opted-in to such communications; (v) prohibit using any part of the Back Office Software to build a competitive product; (vi) provide that IRE has the right to modify the Back Office License Agreement at any time and in its sole discretion; (vii) provide that IRE may discontinue support of outdated software versions; and (viii) require that you indemnify and hold IRE harmless for your violation of the Back Office License Agreement including but not limited to any claims or damages that may arise as a result of your negligence or culpable acts or omissions or violations of law. IRE will provide ongoing maintenance, updates, or repairs to the Back Office Software. Except for a limited warranty that the Back
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 59–71)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, franchisees are required to use BoldTrail Back Office software to facilitate reporting and enhance office operations. This software was developed by Inside RE, LLC, which also operates under the name Inside Real Estate (IRE). The BoldTrail Back Office software is part of the MAX/TechSM powered by BoldTrail Platform, which includes tools like a customer relationship management system and a content management system.
Remax franchisees will need to sign a BoldTrail Back Office License Agreement with IRE, which includes various stipulations. These include complying with all applicable laws, prohibitions against transferring or reverse engineering the software, restrictions on mass communications, and a clause preventing the use of the software to build competing products. IRE retains the right to modify the license agreement and discontinue support for outdated software versions.
Furthermore, the agreement requires franchisees to indemnify and hold IRE harmless for any violations of the Back Office License Agreement, including claims or damages resulting from negligence, culpable acts, omissions, or legal violations. IRE is responsible for providing ongoing maintenance, updates, and repairs to the Back Office Software. Remax, LLC and RE/MAX Regional will have independent access to the information generated and stored on the BoldTrail Back Office Software.