Is the Remax MAXTech Lead Concierge program mandatory for franchisees and their Sales Associates?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
MAXTech Lead Concierge ("Lead Concierge") is designed to improve lead quality. As of the effective date of this Agreement, it is only available in select states. Although neither you nor your Sales Associates will be required to use Lead Concierge, if you do, you will pay a referral fee if you close a deal that was referred to you through the Lead Concierge program. If you decide to use Lead Concierge, you
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the MAXTech Lead Concierge program is optional for both franchisees and their sales associates. The FDD states that neither the franchisee nor their sales associates are required to use the Lead Concierge program. However, if they choose to participate and close a deal referred through the program, they will be required to pay a referral fee. As of the agreement date, the Lead Concierge program is available only in select states.
This means that a Remax franchisee has the flexibility to decide whether or not to utilize the Lead Concierge program as part of their business strategy. This allows franchisees to assess the program's potential value based on their specific market and business needs. The optional nature of the program also extends to the sales associates affiliated with the franchise, giving them the autonomy to choose whether or not to participate.
It's important for prospective franchisees to understand the terms and conditions associated with the Lead Concierge program, including the referral fees that would be incurred upon closing a deal. Additionally, franchisees should confirm whether the program is available in their specific state, as its availability is limited to select states as of the agreement date. This information will help franchisees make an informed decision about whether or not to incorporate the Lead Concierge program into their business operations.