Does Remax, LLC reserve the right to make certain assets available to affiliates for advertising and marketing efforts?

According to Remax's 2025 Franchise Disclosure Document, Remax, LLC retains the right to make specific assets available to its affiliates for advertising and marketing purposes. These assets include Remax, LLC's websites, domain names, and trademarks, which can be used by affiliates to support their advertising and marketing activities, such as advertising on websites owned by Remax, LLC. This provision allows Remax to leverage its existing resources to benefit its affiliates' marketing efforts.

The Marketing Fund, controlled and administered by Remax, LLC, plays a crucial role in these advertising and marketing endeavors. The funds are used for various activities, including national, regional, and local advertising across different media, marketing materials, promotions, public relations, consumer surveys, and technology-related services. This fund may also support special high-profile opportunities and contribute to national and pan-regional creative development and media purchases in conjunction with Independent Regions.

This centralized approach to marketing and advertising, managed by Remax, LLC, ensures brand consistency and potentially provides franchisees with access to resources and opportunities they might not be able to secure independently. However, the FDD also states that neither RE/MAX Regional nor REMAX, LLC is obligated to ensure that expenditures by the Marketing Fund are proportionate or equivalent to the contributions to it by RE/MAX offices or that any RE/MAX office will benefit directly or in proportion to its contribution. Prospective franchisees should consider how these centralized marketing efforts align with their local marketing needs and strategies.