Is the license to use the Marks granted to a RE/MAX franchisee exclusive or non-exclusive?

According to Remax's 2025 Franchise Disclosure Document, the franchise agreement grants franchisees a limited, non-exclusive license to use the Remax Marks. This means that Remax retains the right to license the Marks to other franchisees, and to use the Marks themselves.

For a prospective franchisee, this non-exclusive license means that Remax can authorize other franchisees to operate in the same geographic area, potentially leading to increased competition. It also allows Remax to use the Marks for its own purposes, which may or may not directly benefit individual franchisees.

In the franchise industry, it is common for franchisors to grant non-exclusive licenses, particularly in well-established brands like Remax. This allows the franchisor to maintain control over the brand and expand its network as it sees fit. Franchisees should carefully consider the potential impact of a non-exclusive license on their business, including the level of competition in their market and the franchisor's plans for future expansion.