After leaving the Remax franchise, what actions are franchisees prohibited from doing to avoid confusion with the Remax system?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
B. DE-IDENTIFICATION.
You and your Owners agree that after the termination, expiration, non-renewal or Abandonment of the Franchise you and your Owners will, at your sole expense, ensure that you, your Owners and each of your Sales Associates:
- (1) immediately and clearly distinguish your operations from RE/MAX and the System, so as to avoid any possibility of confusion to the public, and not directly or indirectly at any time identify any business with which you are associated as being a current or former RE/MAX office or franchisee or otherwise use the System or hold yourself out to the public in any way as being or as having been affiliated with us, REMAX, LLC or other RE/MAX Affiliates;
- (2) immediately cease use of the RE/MAX Marks, including removing, erasing or obliterating the RE/MAX Marks from your letterhead, stationery, printed matter, advertising, websites and web pages (including without limitation, in visual content, hyperlinks, source code, meta tags, and third-party directory
listings), software applications, social media services and other materials as well as all words and designations indicating that you are or were associated or affiliated with us, REMAX, LLC or other RE/MAX Affiliates;
- (3) immediately take any action that may be required, including filing all necessary paperwork, to cancel all trade, fictitious or assumed names or equivalent registrations which contain any reference to any RE/MAX Mark or any variation thereof.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, franchisees must take several actions to de-identify their operations from Remax after termination, expiration, non-renewal, or abandonment of the franchise. These actions are designed to prevent public confusion and protect the Remax brand.
Specifically, franchisees must immediately and clearly distinguish their operations from Remax and the Remax system. They cannot directly or indirectly identify any business as a current or former Remax office or franchisee, nor can they use the Remax system or hold themselves out to the public as being or having been affiliated with Remax. Franchisees must also immediately cease using the Remax Marks, which includes removing or obliterating the marks from letterheads, stationery, printed materials, advertising, websites, social media, and other materials. This extends to visual content, hyperlinks, source code, meta tags, and third-party directory listings.
Additionally, franchisees are required to take any necessary actions to cancel all trade, fictitious, or assumed names or equivalent registrations that contain any reference to any Remax Mark or any variation thereof. Franchisees must also notify their clients, state real estate commission, and any relevant boards or professional associations that their office is no longer in existence and, unless they have affiliated with another Remax office, that they are no longer affiliated with the Remax organization. Finally, franchisees must assign and transfer all Remax formative domain names or other domain names that include the Remax Marks to Remax, LLC, or its designee, or deactivate and delete such domain names as directed by Remax.