For Remax, can Intuit use data derived from my content on the platform, and if so, for what purposes?

According to the 2025 Remax FDD, Intuit has the right to utilize data derived from a franchisee's content on the platform. While the franchisee retains ownership of their content, Intuit can collect, derive, or generate deidentified and aggregated data regarding the franchisee's usage or the performance of the platform, including data derived from the franchisee's content.

Remax states that Intuit owns all such deidentified and aggregated data. Intuit can use this data without restriction, which includes operating, analyzing, improving, or marketing Intuit's products and services, including the platform itself. This means that while your specific content remains yours, Intuit can leverage the anonymized and aggregated data from it to enhance its offerings and marketing efforts.

This clause has implications for Remax franchisees as it allows Intuit to use franchisee data to improve its platform and market its services. While the data is deidentified and aggregated, franchisees should be aware that their usage and content contribute to this larger pool of data that Intuit can freely use. Franchisees should consider the potential impact of this data usage on their business and ensure they are comfortable with these terms before engaging with the platform.