What is included in the definition of 'Customer Data' for Remax franchisees using the software?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
You acknowledge, understand and agree that REMAX, LLC will have independent access to (i) the information that is generated and stored on MAX/Center and the BoldTrail Back Office Software; (ii) the information that is uploaded or automatically transferred to MAX/Center and the BoldTrail Back Office Software, as well as (iii) the information stored in the Intuit QuickBooks Online account that is integrated with BoldTrail Back Office. You acknowledge, understand, and agree that REMAX, LLC has the right to access, evaluate, use, aggregate, analyze and take any action that it deems necessary based on such information for any purpose it deems reasonable, including but not limited to (i) determining whether you are complying with the reporting and payment related obligations of the Agreement; (ii) assisting us in gathering relevant information for analysis and decision-making; (iii) generating insights regarding RE/MAX franchisees in general; (iv) providing technical support; and (v) helping us improve the RE/MAX System and that all of this information will be considered the property of REMAX, LLC. Additionally, we may sell and monetize this information as well as profit from this information as we deem appropriate without compensation to you. The Back Office Software will automatically communicate a variety of information to REMAX, LLC including but not limited to the number of Sales Associates affiliated with your Office, when such Sales Associates join or leave your Office, as well as information pertaining to Sales Associate transactions including but not limited to client information. REMAX, LLC may also retrieve and store all other information from MAX/Center, BoldTrail Back Office or QuickBooks Online that it considers necessary, desirable or appropriate. All of this information shall be considered the property of REMAX, LLC and no such information shall be considered confidential. There are no contractual limitations on REMAX, LLC's right to access information that is stored on MAX/Center, BoldTrail Back Office Software or the associated QuickBooks Online account/software.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the Back Office Software automatically communicates a variety of information to Remax, LLC. This includes the number of Sales Associates affiliated with the franchisee's office, when Sales Associates join or leave, and information pertaining to Sales Associate transactions, including client information.
Remax, LLC has independent access to information generated and stored on MAX/Center and the BoldTrail Back Office Software, as well as information uploaded or transferred to these platforms and data stored in the integrated Intuit QuickBooks Online account. Remax has the right to access, evaluate, use, aggregate, analyze, and take action based on this information for any purpose it deems reasonable. This includes determining compliance with reporting and payment obligations, gathering information for analysis and decision-making, generating insights regarding Remax franchisees, providing technical support, and improving the Remax System.
All of this information is considered the property of Remax, LLC, with no contractual limitations on their right to access data stored on MAX/Center, BoldTrail Back Office Software, or the associated QuickBooks Online account/software. Remax may also sell and monetize this information without compensating the franchisee. This means that Remax franchisees should be aware that the data they input into these systems, including client information, is accessible to and can be used by Remax for various purposes, including potential commercial gain.