If a Remax franchisee or their Sales Associates obtain supplies or promotional materials from a source not approved by REMAX, LLC, what quality standards must they meet?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
REMAX, LLC prescribes standards respecting the nature and quality of the supplies and promotional materials that bear the RE/MAX Marks that you use in the operation and promotion of the Office. Although neither you nor your Sales Associates are required to purchase supplies or promotional materials from a source approved by REMAX, LLC, we encourage you to do so. If you or your Sales Associates obtain supplies or promotional materials from sources other than a source approved by REMAX, LLC, you agree to ensure that they are of at least the same quality as are available from sources approved by REMAX, LLC. You shall ensure that all such materials and supplies, including without limitation, all advertising, promotional and marketing materials and all stationery and signage that you use or that are used by your Sales Associates comply with the standards and guidelines established by REMAX, LLC for proper use of the RE/MAX Marks including, without limitation, the standards and guidelines set forth in the Brand Standards Manual. You understand and agree that neither we nor REMAX, LLC assume any liability for the acts or omissions, or guaranty the performance, of any supplier, whether approved or not.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, while franchisees and their sales associates are not required to purchase supplies or promotional materials from Remax-approved sources, there are specific quality standards they must adhere to if they choose alternative suppliers.
Specifically, Remax requires that any supplies or promotional materials obtained from non-approved sources must be of at least the same quality as those available from approved sources. This ensures a baseline level of quality and consistency in the materials used across the Remax network, regardless of the supplier.
Furthermore, all materials and supplies, including advertising, promotional and marketing materials, stationery, and signage, must comply with the standards and guidelines established by Remax for the proper use of the RE/MAX Marks. These standards and guidelines are detailed in the Brand Standards Manual, which outlines the correct usage of the Remax trademarks and branding elements. This requirement is in place to protect the brand's image and ensure consistent representation across all Remax offices and marketing efforts.
It is important to note that Remax explicitly states that neither they nor REMAX, LLC assume any liability for the performance of any supplier, whether approved or not. This means that franchisees bear the responsibility for ensuring the quality and compliance of materials obtained from non-approved sources. Therefore, franchisees need to carefully vet alternative suppliers to ensure they can meet Remax's quality standards and branding guidelines.