If a franchisee leaves the Remax system, what is the franchisee required to do with the Remax Marks on their website?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
You and your Owners agree that after the termination, expiration, non-renewal or Abandonment of the Franchise you and your Owners will, at your sole expense, ensure that you, your Owners and each of your Sales Associates:
(1) immediately and clearly distinguish your operations from RE/MAX and the System, so as to avoid any possibility of confusion to the public, and not directly or indirectly at any time identify any business with which you are associated as being a current or former RE/MAX office or franchisee or otherwise use the System or hold yourself out to the public in any way as being or as having been affiliated with us, REMAX, LLC or other RE/MAX Affiliates;
(2) immediately cease use of the RE/MAX Marks, including removing, erasing or obliterating the RE/MAX Marks from your letterhead, stationery, printed matter, advertising, websites and web pages (including without limitation, in visual content, hyperlinks, source code, meta tags, and third-party directory listings), software applications, social media services and other materials as well as all words and designations indicating that you are or were associated or affiliated with us, REMAX, LLC or other RE/MAX Affiliates;
(3) immediately take any action that may be required, including filing all necessary paperwork, to cancel all trade, fictitious or assumed names or equivalent registrations which contain any reference to any RE/MAX Mark or any variation thereof.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, franchisees must take immediate steps to remove all references to the Remax brand from their website upon termination, expiration, non-renewal, or abandonment of the franchise. This includes removing or obliterating the Remax Marks from all aspects of the website, such as visual content, hyperlinks, source code, meta tags, and third-party directory listings. The goal is to clearly distinguish the franchisee's operations from Remax to avoid any potential confusion among the public.
In addition to removing the Remax Marks, franchisees must also cease using any words or designations that indicate a current or former affiliation with Remax, Remax, LLC, or other Remax Affiliates. This ensures that the public is not misled into believing that the business is still connected to the Remax brand. Franchisees are responsible for all expenses associated with de-identifying their business and online presence from Remax.
Furthermore, the franchisee may also be required to assign and transfer all Remax formative domain names or other domain names that include the Remax Marks to Remax, LLC, or their designee. If directed by Remax, the franchisee must deactivate and delete these domain names from the registrar's records. These strict requirements highlight the importance Remax places on protecting its brand identity and preventing any unauthorized use of its trademarks after a franchise agreement ends.