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What are the franchisee's obligations regarding protecting the Remax brand and trademarks as outlined in Item 9, and how does Remax assist with this through the legal and compliance support described in Item 11?

Remax Franchise · 2025 FDD

Answer from 2025 FDD Document

Standards Manual. The costs of such actions will vary depending on the circumstances. Moreover, if you open any Team Office(s) subsequent to renewal, then the items listed in the above chart will apply for each Team Office (see footnote 12 above).

Item 8

RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES

You will be required to operate the Office according to the mandatory elements of the RE/MAX System. The RE/MAX System contains mandatory elements and recommended practices that exist as a resource for franchisees to control the manner and means of their independently owned and operated franchise businesses. In addition to compliance with all of the mandatory terms of the franchise agreement, you will be required to strictly adhere to the other mandatory elements of the RE/MAX System, as set forth in the most current edition of the RE/MAX Brand Identity: Trademark and Graphic Standards or its successor and any supplemental brand standards that may be provided to you by REMAX, LLC, which are designed to protect the RE/MAX Marks, the goodwill they reflect, and the reputation of the RE/MAX network and which may be amended from time to time (collectively, the "Brand Standards Manual").

To protect the RE/MAX Marks and to facilitate your compliance with certain communication and reporting requirements, mandatory elements of the System regulate, among other things, the use of the RE/MAX Marks in signs, letterhead, business cards and other promotional materials and the use of specific computer hardware and software. (Franchise Agreement, Section 3.) REMAX, LLC has the right to change these mandatory elements periodically to protect or enhance the RE/MAX Marks and associated goodwill, or the reputation of the RE/MAX network. These changes will be communicated to you in the Office Materials (see Franchise Agreement - Subsection 8.B.), the Brand Standards Manual, or in other written or electronic communications.

As of the Issuance Date of this disclosure document, there are no goods, services, supplies, fixtures, equipment, inventory, computer hardware and software or real estate relating to the Office's establishment or operation that you will be required to purchase, lease or license from REMAX, LLC, RE/MAX Regional, or a designated supplier, although RE/MAX Regional reserves the right to require that certain goods, services, supplies, fixtures, equipment, inventory, and computer hardware and software relating to the Office's establishment or operation be purchased exclusively from RE/MAX Regional, or to designate exclusive, specific suppliers for such products and services in the future. If items such as exterior real estate office signs, yard signs, stationery and business cards meet the minimum standards and specifications set forth in the Brand Standards Manual, they need not be purchased or leased from approved suppliers. REMAX, LLC does, however, maintain a list of approved suppliers from which these items may be

procured. REMAX, LLC does not assume any liability for the acts or omissions, or guarantee the performance, of any supplier, whether approved or not.

Approved Supplier Program

REMAX, LLC evaluates suppliers based on a number of criteria including length of time in business, financial resources, business credentials and their ability to provide services or products in accordance with minimum standards for delivery, performance, appearance and quality. Suppliers who wish to be included on REMAX, LLC's approved supplier list must submit an application package; however, as of the Issuance Date of this disclosure document, REMAX, LLC does not charge an application fee.

What This Means (2025 FDD)

According to Remax's 2025 Franchise Disclosure Document, franchisees have specific obligations to protect the Remax brand and trademarks. Franchisees must operate their offices according to the mandatory elements of the Remax System, as detailed in the RE/MAX Brand Identity: Trademark and Graphic Standards manual, which is designed to protect the RE/MAX Marks, the goodwill they reflect, and the reputation of the RE/MAX network. These standards cover the use of RE/MAX Marks in various materials, including signs, letterheads, business cards, and promotional items, as well as the use of specific computer hardware and software. Remax, LLC has the right to change these mandatory elements periodically to protect or enhance the RE/MAX Marks and associated goodwill, or the reputation of the RE/MAX network.

Remax provides assistance to franchisees in several ways to support their compliance and protect the brand. Remax Regional or Remax, LLC may provide in-person or remote consultation and guidance relating to the RE/MAX System at the franchisee's request and expense. They also supplement the office materials and system standards for RE/MAX offices, which may require additional capital investment or higher operating costs for the franchisee. Remax, LLC also encourages the use of the Marks and the RE/MAX System on a national and international basis, maintaining a national and international referral system.

Furthermore, franchisees agree to cooperate with both REMAX Regional and REMAX, LLC in executing any additional documents or performing any further acts that may be required to protect the RE/MAX Marks, trade secrets, proprietary information, and other intellectual property, as well as to facilitate compliance with all applicable laws and regulations. However, neither RE/MAX, LLC nor RE/MAX Regional are obligated by the Franchise Agreement to protect your right to use the Marks or to protect you (by way of indemnification or otherwise) against infringement or unfair competition claims arising from your use of the Marks. Despite this, REMAX, LLC intends to take whatever action it deems necessary to protect its rights in the Marks and its right to set standards to govern use of the Marks by RE/MAX offices.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.