What is the Remax franchisee's obligation regarding the use of RE/MAX Marks by employees and affiliated sales associates?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
with, and ensure that your Sales Associates comply with, the business image and operating standards set forth in Section 8 of this Agreement. You understand and acknowledge that such business image and operating standards have been established to protect the goodwill of the RE/MAX organization, as embodied by the RE/MAX Marks, but do not, and are not intended to, govern the day-to-day operations of your Office.
(4) Sales Associates Not Licensed to Use RE/MAX Marks.
You acknowledge and agree that no one employed by your Office in any capacity or affiliated with your Office as a Sales Associate has or will be granted by you or REMAX, LLC any direct or independent right or license to use the RE/MAX Marks, but rather that their use of the RE/MAX Marks comes under and is subject to this Limited License. You agree to ensure that you and everyone employed by or affiliated with your Office who uses the RE/MAX Marks under this Limited License does so only in the name of your Office, in furtherance of the Permitted Real Estate Service Activities provided out of your Office, in a manner that is consistent with all applicable restrictions, including without limitation, those set forth below.
(5) Extension of Limited License to Other/Future Marks.
All provisions of this Agreement applicable to the RE/MAX Marks will apply to any additional trademarks, service marks, commercial symbols, designs, art work and logos that we or REMAX, LLC may in the future authorize you to use.
B. SPECIFIC LIMITATIONS ON LICENSE TO USE RE/MAX MARKS.
Your Limited License to use the RE/MAX Marks is subject to various limitations that are designed to protect the RE/MAX Marks, the goodwill they reflect and the reputation of the RE/MAX Network. In addition to those set forth in the Brand Standards Manual, your use of the RE/MAX Marks must conform to the following requirements and limitations.
(1) Identity of Office, Address and Contact Information Required with RE/MAX Marks.
You agree that all uses of the RE/MAX Marks in all advertising of your services in any medium whatsoever, including but not limited to print, electronic media, social media, and Internet websites, will be accompanied by your Office name, Office address, phone number and prominently indicate that "Each Office Independently Owned and Operated," and to ensure that your Sales Associates also accompany their uses of the RE/MAX Marks with such information and meet all other requirements of the Brand Standards Manual in their advertising and personal promotion efforts.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to the 2025 Remax Franchise Disclosure Document, Remax franchisees must ensure that their employees and affiliated sales associates adhere to specific guidelines when using the RE/MAX Marks. The franchisee must ensure that the services provided by them and their sales associates meet the high standards of quality and professionalism associated with the Remax brand. This includes adhering to the guidelines in the Brand Standards Manual and all applicable advertising and marketing laws.
Remax franchisees must acknowledge that their employees and sales associates do not have direct licensing rights to use the RE/MAX Marks independently. Their use of the marks is permitted only under the franchisee's limited license. The franchisee is responsible for ensuring that all use of the RE/MAX Marks by their staff is done in the name of the office and in accordance with all applicable restrictions.
To protect the RE/MAX Marks, the goodwill they represent, and the reputation of the RE/MAX Network, Remax requires that all advertising by the franchisee and their sales associates include the office name, address, and phone number, along with the statement "Each Office Independently Owned and Operated." Franchisees must prevent their sales associates from using the RE/MAX Marks in any way that could mislead consumers or promote competitors of the RE/MAX Network. Franchisees must also ensure that all marketing and promotion efforts are factual and ethical.