factual

Is a Remax franchisee allowed to use the RE/MAX Marks in connection with competing businesses?

Remax Franchise · 2025 FDD

Answer from 2025 FDD Document

Contractor is not authorized to and shall refrain from using Broker's name or the RE/MAX Marks (or any variation thereof): (i) in connection with any business other than the real estate brokerage business of Broker; (ii) in conjunction with the name or photo of any licensed person who is not affiliated as a Sales Associate with Broker; (iii) in the name of any "team" of agents or of any entity, group, network or association other than the RE/MAX Network; (iv) in the name of or in connection with activities comprising an office/agent locator service as described in the Brand Standards Manual; (v) in the name of or in connection with activities comprising referral network services as described in the Brand Standards Manual; (vi) in conjunction with any third party service that competes with a service offered by or on behalf of Franchisor/Regional to the public, or affiliates of the RE/MAX Network; (vii) in any telephone directory or other directory listing, including without limitation, yellow pages display advertising or any Internet directory listing, that does not comply with the Brand Standards Manual; (viii) on or in connection with any Internet website that functions for any purpose other than the promotion of the real estate business of Broker or that does not include the office name and contact information of Broker; (ix) in connection with the offering of real estate related services in market areas that Contractor does not serve personally and directly; (x) in connection with any real estate related services that do not meet the standards of quality and professionalism in Contractor's market area; or (xi) in any other manner not approved by Broker or that is not in compliance with, or is prohibited by, the Brand Standards Manual.

Source: Item 22 — Contracts (FDD pages 108–334)

What This Means (2025 FDD)

According to the 2025 Remax Franchise Disclosure Document, a franchisee is not authorized to use the RE/MAX Marks in connection with any business other than their Remax real estate brokerage. The franchisee, referred to as the 'Contractor' in this context, cannot use the RE/MAX Marks in conjunction with the name or photo of any licensed person not affiliated with the Remax brokerage as a Sales Associate.

The FDD specifies that the RE/MAX Marks cannot be used in the name of any 'team' of agents or any entity, group, network, or association other than the RE/MAX Network. Additionally, the marks are prohibited in connection with activities comprising an office/agent locator service or referral network services, as described in the Brand Standards Manual.

Remax franchisees are also restricted from using the RE/MAX Marks in conjunction with any third-party service that competes with services offered by Remax or its affiliates. This includes any use in telephone or internet directories that do not comply with the Brand Standards Manual, or on any website that does not promote the franchisee's real estate business and include the office's name and contact information. These limitations are designed to protect the RE/MAX Marks, the goodwill they represent, and the reputation of the RE/MAX Network.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.