Does the Remax FDD specify if the RE/MAX trademarks are registered in the United States?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
ify the RE/MAX Marketing Content in any manner, including but not limited to adding Contractor's business contact information or adding localized advertising claims regarding individual or office performance, market presence, market share, or other claimed achievements, Contractor does so at Contractor's own risk and assumes any and all liability for (a) any claims that such usage violates applicable rules, laws or regulations or is otherwise improper, including due to copyright infringement or a misleading or false advertisement, and (b) any and all costs incurred by REMAX, LLC or Broker arising from any claims relating to Contractor's usage of the RE/MAX Marketing Content, including court costs and attorney fees.
8. RE/MAX MARKS.
A. Ownership of RE/MAX Marks. Contractor acknowledges that REMAX, LLC is the exclusive owner of all right, title and interest in and to REMAX, LLC's registered and unregistered marks, which include, without limitation, the name "RE/MAX" and certain other service marks, trademarks, trade dress and other commercial symbols, including the RE/MAX Balloon and Design, the red-over-white-over-blue horizontal bar design, and such other service marks, trademarks, trade dress and symbols as REMAX, LLC may develop, acquire, or license for the RE/MAX Network to use from time-to-time (collectively the "RE/MAX Marks"). Contractor further acknowledges that the RE/MAX Marks have become widely known throughout the United States and are now famous.
- B. Permitted Uses of RE/MAX Marks on Behalf of Broker. Contractor acknowledges that Broker has the right to use the RE/MAX Marks pursuant to, and solely in accordance with, Broker's RE/MAX Franchise Agreement.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to the 2025 Remax Franchise Disclosure Document, REMAX, LLC owns registered and unregistered marks, including the name "RE/MAX" and other trademarks like the RE/MAX Balloon and Design. The FDD also states that RE/MAX's name, logo, and related designs are trademarks of RE/MAX or its affiliates or licensors, which may be registered in the United States or other jurisdictions.
This means that Remax asserts ownership over its brand name and associated logos, and these trademarks are protected legally. As a franchisee, you are granted a limited license to use these marks, but only in accordance with Remax's brand standards. This ensures consistent branding across all franchises and protects the goodwill associated with the RE/MAX name.
The FDD emphasizes that franchisees cannot register trademarks including "RE/MAX". Franchisees must adhere to the RE/MAX Brand Identity Trademark and Graphic Standards manual when using the trademarks. This is a common practice in franchising, as franchisors need to maintain control over their brand to ensure uniformity and quality across all locations.
The agreement also specifies that it is governed by the United States Trademark Act of 1946 (Lanham Act) and the laws of Colorado, indicating the importance of trademark protection for Remax. This means that Remax can take legal action against anyone who infringes on their trademarks, and franchisees must comply with all trademark laws and regulations.