What are some examples of possible uses of the Remax Marketing Fund monies?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
Although the specific use and allocation of monies in the Marketing Fund and the Hot Air Balloon Fund shall be determined by REMAX, LLC in its sole discretion and may change from time to time, all monies in the Marketing Fund, including any interest, dividends, capital gains or other income, will be used for the preparation and placement of national, international, pan-regional, regional or local advertising, and for marketing materials, promotions, and programs, public relations activities, consumer surveys, technology related services including development and maintenance and administrative costs. Examples of possible uses of the Marketing Fund include: national, regional and local television, video, radio, billboard and other out of home media advertising, print, digital, social, balloon and other media campaigns, as well as technology (which may include, without limitation, costs related to the development, operation, and maintenance of (a) remax.com and/or RE/MAX office and Sales Associate websites; (b) lead and customer relationship management solutions; (c) mobile applications; and (d) a marketing portal). REMAX, LLC reserves the right to make certain assets owned by REMAX, LLC, including REMAX, LLC's websites, domain names, and trademarks, available to Related Parties of REMAX, LLC for purposes related to their advertising and marketing efforts, including, for example, advertising on websites owned by REMAX, LLC. In addition, the Marketing Fund may pay for special high-profile opportunities and may contribute together with some or all of the marketing and advertising funds of Independent Regions to fund national and pan-regional creative development and media purchases.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the Marketing Fund is used for various advertising, marketing, and technology-related services. While Remax, LLC has the sole discretion to determine the specific use and allocation of these funds, the FDD provides examples of how the money may be used. These examples give prospective franchisees an idea of the scope and types of activities the Marketing Fund supports.
The funds may be used for national, regional, and local advertising through various media channels such as television, video, radio, billboards, print, digital, social media, and even balloon campaigns. The Marketing Fund can also be allocated to technology-related services, including the development, operation, and maintenance of remax.com, RE/MAX office and Sales Associate websites, lead and customer relationship management solutions, mobile applications, and a marketing portal. This broad range of potential uses highlights the comprehensive approach Remax takes to marketing and technology support for its franchisees.
Remax, LLC also reserves the right to use its assets, such as websites, domain names, and trademarks, for advertising and marketing efforts of related parties. The Marketing Fund may also contribute to special high-profile opportunities and collaborate with independent regions to fund national and pan-regional creative development and media purchases. This indicates that the Marketing Fund is used both for broad, national campaigns and more targeted, regional efforts, potentially offering franchisees exposure at different levels. Prospective franchisees should note that Remax has significant latitude in deciding how the Marketing Fund is spent, and specific benefits to individual franchisees are not guaranteed.