To whom is the Remax De-identification Fee payable?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
the BoldTrail Back Office Software. | | QuickBooks Online (For use with BoldTrail Back Office Management Software) | Depending on the size of your Office, $65 to $235 per month per Office. | Depends on the plan you choose. See also Item 11. | Payable to Intuit Inc. |
| Type of Fee1 | Amount | Due Date | Remarks |
|---|---|---|---|
| Multiple Listing Service Fees | $0 to $100 per month per Office | Some Multiple Listing Services may charge this on a quarterly or annual basis. | Payable to your local Multiple Listing Service or Services |
| Holdover Fee | $2,500 per month per Office | Upon receipt of invoice. | Payable to RE/MAX Regional. |
| De-identification Fee | $500 per day | As incurred. Payable if you fail to de-identify within 10 days of termination or expiration of the Franchise Agreement. | Payable to RE/MAX Regional. |
| Lost Future Revenue15 | Will vary under circumstances | Upon early termination or abandonment. | Payable if the Franchise |
Source: Item 5 — INITIAL FEES (FDD pages 29–43)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the De-identification Fee is payable to RE/MAX Regional. This fee is $500 per day and is incurred if a franchisee fails to de-identify their office within 10 days of the termination or expiration of the Franchise Agreement.
This fee is designed to ensure that franchisees promptly remove all Remax branding and signage from their former office locations after the franchise agreement ends. This protects Remax's brand identity and prevents consumer confusion. The fee serves as a financial deterrent to ensure compliance with the de-identification requirements.
For a prospective Remax franchisee, it's crucial to understand the implications of this fee. If a franchisee decides not to renew their agreement or if the agreement is terminated for any reason, they must act quickly to remove all Remax branding from their office. Failure to do so within the specified timeframe will result in a daily charge of $500, which can quickly become a significant expense. Franchisees should factor this potential cost into their financial planning and ensure they have a plan in place for de-identification in the event of termination or non-renewal.