When is the Remax De-identification Fee incurred?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee1 | Amount | Due Date | Remarks |
|---|---|---|---|
| Multiple Listing Service Fees | $0 to $100 per month per Office | Some Multiple Listing Services may charge this on a quarterly or annual basis. | Payable to your local Multiple Listing Service or Services |
| Holdover Fee | $2,500 per month per Office | Upon receipt of invoice. | Payable to RE/MAX Regional. |
| De-identification Fee | $500 per day | As incurred. Payable if you fail to de-identify within 10 days of termination or expiration of the Franchise Agreement. | Payable to RE/MAX Regional. |
| Lost Future Revenue15 | Will vary under circumstances | Upon early termination or abandonment. | Payable if the Franchise Agreement or Team Office Amendment is terminated early for any other reason than pursuant to mutual consent. |
| Unreported Agent Payments16 | Will vary under circumstances | As incurred. | Payable if you fail to report Sales Associates affiliated |
Source: Item 5 — INITIAL FEES (FDD pages 29–43)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the De-identification Fee is incurred if a franchisee fails to de-identify their office within 10 days of the termination or expiration of the Franchise Agreement. This fee is $500 per day and is payable to RE/MAX Regional.
In practical terms, this means that when a Remax franchise agreement ends, whether through expiration or termination, the franchisee has a 10-day window to remove all Remax branding and signage from their office. If the franchisee does not complete this de-identification process within that timeframe, they will be charged $500 for each day the office remains identified as a Remax location.
This fee serves as a financial incentive for franchisees to promptly remove Remax branding upon the end of their agreement, ensuring that the public is not misled into believing the office is still part of the Remax system. It also protects Remax's brand identity and prevents unauthorized use of its trademarks. Franchisees should be aware of this obligation and factor in the cost and time required for de-identification when considering the end of their franchise term.