For Remax, does the definition of 'Customer Data' include contracts?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
Customer Data and Responsibilities.
- 3.1 License to Customer Data; Ownership; Aggregated Statistics.
Customer hereby grants Licensor a nonexclusive, worldwide, royalty-free, fully paid, non-transferable (except in connection with a permitted assignment of this Agreement) license to use the Customer Data solely as necessary to (a) provide and maintain the Offerings during the Term, and (b) create, distribute and use for any lawful purpose Aggregated Statistics during and for a period of six months after the Term, subject to the confidentiality obligations set forth herein.
Customer acknowledges and agrees that RE/MAX, LLC may exercise
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the excerpt provided discusses 'Customer Data' in the context of licensing and usage rights between the franchisee (Customer) and the franchisor (Licensor). Specifically, Remax is granted a license to use the Customer Data to provide and maintain offerings during the term of the agreement and to create, distribute, and use aggregated statistics. The excerpt does not explicitly define what constitutes 'Customer Data' itself. Therefore, it is not possible to determine from this excerpt whether 'Customer Data' includes contracts.
Given the lack of a clear definition, prospective Remax franchisees should seek clarification from Remax regarding the specific types of information included in 'Customer Data'. Understanding this definition is crucial because it dictates the scope of data that Remax can access and utilize.
To gain a comprehensive understanding, a potential franchisee should ask Remax for a detailed list of data points considered 'Customer Data,' how this data is collected and stored, and the specific purposes for which Remax uses the data. This information will help the franchisee understand their obligations and the franchisor's rights concerning customer information.