What criteria does RE/MAX Regional use when approving a location for a RE/MAX office?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
At your request, assist you in selecting the Office's location which must be approved by RE/MAX Regional. (Franchise Agreement - Subsections 2.A. and 2.C.) RE/MAX Regional's criteria for a location include population density, the number of competing real estate offices in the surrounding area, your financial capability to maintain the Office at the particular location, public access to the Office, parking availability, the location's public appeal and professional image and the proximity to other RE/MAX offices.
You may not begin operating the Office until a location has been selected and approved.
We will respond to your location request within 30 days after you submit it.
If you and RE/MAX Regional, acting reasonably and in good faith, cannot agree on a location for the Office within 90 days after the Franchise Agreement is signed, unless otherwise agreed, it will be deemed to be a failure of a material condition precedent to the Franchise Agreement entitling RE/MAX Regional to terminate the Franchise Agreement.
Failure to open the Office within 180 days after the Franchise Agreement is signed will also be deemed to be a failure of a material condition precedent to the Franchise Agreement entitling RE/MAX Regional to terminate the Franchise Agreement.
Your initial franchise fee is not refundable if you fail to locate an acceptable site for your Office or you do not open your Office within 180 days after the Franchise Agreement is signed.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 59–71)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, Remax Regional considers several factors when approving a location for a new Remax office. These criteria include population density, the number of competing real estate offices in the area, and the franchisee's financial capability to maintain the office at the chosen location.
Remax Regional also assesses the location's accessibility to the public, the availability of parking, and the overall public appeal and professional image of the location. Another key consideration is the proximity of the proposed location to existing Remax offices, likely to avoid over-saturation of the market and potential cannibalization of existing franchisee territories.
It is important to note that the franchisee cannot begin operations until Remax Regional approves the location. The FDD states that Remax Regional will respond to a location request within 30 days of submission. If the franchisee and Remax Regional cannot agree on a location within 90 days after signing the Franchise Agreement, Remax Regional has the right to terminate the agreement, and the initial franchise fee is not refundable. This highlights the importance of thorough location research and communication with Remax Regional during the site selection process.