What is a Remax contractor prohibited from doing with the RE/MAX Marks after termination or expiration of the agreement?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
g, listing and sales materials provided hereunder by, and the information gained from, the files or business of Broker or Franchisor/Regional, irrespective of the origin or ultimate source (collectively, the "Proprietary Materials"), are and shall remain the exclusive property of their source, be it Broker, Franchisor or Regional. Upon termination or expiration of this Agreement, without Renewal, Contractor shall promptly return to Broker the original and all copies of the Proprietary Materials in Contractor's possession and shall not, after such termination or expiration use, copy, or reproduce any aspect of the Proprietary Materials for any reason, or permit, suffer or tolerate the use of the Proprietary Materials for Contractor's own advantage or the advantage of others.
- B. RE/MAX Marks and Related Identifiers. Following termination or expiration of this Agreement without Renewal or of Contractor's affiliation with the RE/MAX Network upon any other event, in connection with any business thereafter carried on by Contractor, Contractor will:
- (1) immediately and clearly distinguish Contractor's business from RE/MAX and the RE/MAX System so as to avoid any possibility of confusion to the public, and not directly or indirectly at any time identify or hold Contractor out as being or as having been affiliated with Broker, Franchisor/Regional or the RE/MAX Network;
- (2) immediately cease use of the RE/MAX Marks, including removing,, erasing, or obliterating the RE/MAX Marks from Contractor's letterhead, stationery, printed matter, advertising, web sites and web pages (including without limitation, in visual content, hyperlinks, source code, meta tags, and third-party directory listings), software applications, social media services and other materials as well as all words and
designations indicating that you are or were associated or affiliated with Broker, Franchisor/Regional or the RE/MAX Network;
- (3) unless you have affiliated with another RE/MAX office, immediately notify Contractor's state real estate commission, any professional organizations that Contractor belongs to, and Contractor's clients that Contractor is no longer affiliated with the RE/MAX Network;
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to the 2025 Remax Franchise Disclosure Document, after the termination or expiration of the agreement, a contractor faces several restrictions regarding the use of RE/MAX Marks. The contractor must immediately distinguish their business from RE/MAX to avoid public confusion and cannot directly or indirectly identify themselves as being affiliated with Remax.
Specifically, the contractor must cease using the RE/MAX Marks, which includes removing them from letterheads, stationery, printed materials, advertising, websites, software applications, and social media. They must also eliminate any designations indicating a past or present affiliation with Remax. Unless the contractor affiliates with another Remax office, they are required to notify their state real estate commission, professional organizations, and clients about their disaffiliation from the Remax network.
Furthermore, the contractor must take action to cancel all trade, fictitious, or assumed names that contain any reference to the RE/MAX Marks. They are also obligated to assign and transfer all RE/MAX formative domain names or other domain names that include the RE/MAX Marks to Remax, LLC, or their designee. These measures ensure a clean break and prevent any potential misuse of the Remax brand and trademarks after the agreement concludes.