What constitutes the 'Offerings' provided to Remax franchisees?

ners in entering into this Agreement with, or in permitting such assignment or transfer to, the Business Entity. We refer to these individual owners as "Owners." If you are a Business Entity that is owned, in whole or in part, by one or more other Business Entities (each a "Parent Entity"), reference to Owners in this Agreement also means the individual or individuals who own or who otherwise have a legal right to control, any Parent Entity.

Through the expenditure of considerable time, effort and money, REMAX, LLC has devised and promoted for the benefit of REMAX Regional and other RE/MAX subfranchisors and franchisees (collectively "RE/MAX Affiliates") a system ("System" or "RE/MAX System") for the establishment of offices ("RE/MAX office or offices") offering high quality real estate services under the name "RE/MAX®", the RE/MAX Balloon, branded property sign designs and certain other service marks, trademarks, trade dress and other commercial symbols, as REMAX, LLC has developed or may develop, acquire, or license for RE/MAX Affiliates' use from time to time ("RE/MAX Marks").

These high-quality real estate services are provided under the RE/MAX Marks through a network of RE/MAX franchisees and their affiliated independent contractors ("RE/MAX Network"). The RE/MAX System contains both mandatory elements and recommended practices that exist as a resource for your independently owned and operated franchise business. Specifically, in addition to compliance with all of the terms of this Agreement, you must strictly adhere to the mandatory elements of the System. The mandatory elements of the System are set forth in the most current edition of RE/MAX Brand Identity: Trademark and Graphic Standards or its successor*,* and any supplemental brand standards provided to you by REMAX Regional or REMAX, LLC which are designed to protect the RE/MAX Marks, the goodwill they reflect, and the reputation of the RE/MAX Network and which may be amended from time to time (collectively, "Brand Standards Manual"). You control the day-to-day operations of your business and you control the manner and means of your RE/MAX office. The Brand Standards Manual does not contain any mandatory provisions concerning the hiring, supervision, promotion, demotion, or termination of your agents or employees, or concerning hours or schedule worked, rate of pay, benefits, work assigned, discipline, response to grievances and complaints or working conditions of your agents or employees.

The elements of the System include, but are not limited to:

(1) Use and promotion of the RE/MAX Marks;

• (2) Distinctive sales and promotional materials;
• (3) Access to technology;
• (4) Standardized supplies and other materials used in RE/MAX offices;
• (5) Centralized advertising, promotional and referral services;
• (6) Recommended procedures for RE/MAX offices to provide efficient, high quality and courteous services to the public; and
  • (7) A high commission concept.

REMAX Regional's core business is conducting and administering a franchise program, and we have the right to franchise the operation of RE/MAX offices under the RE/MAX Marks and the System in this region.

This Agreement is being presented to you because you have expressed interest in obtaining a franchise to operate a RE/MAX office. In signing this Agreement, you acknowledge your understanding of the importance of our high standards of quality and service and the need to operate your RE/MAX office in conformity with our brand standards and specifications. You represent to us, as an inducement to our entering into this Agreement with you, that there have been no misrepresentations to us, or material omissions, in this Agreement, in your application for the rights granted by this Agreement or in the financial and other information provided by you and your Owners.

2. GRANT AND RENEWAL OF FRANCHISE.

A. GRANT AND TERM OF FRANCHISE.

(1) Grant.

Source: Item 22 — Contracts (FDD pages 108–334)