What is considered 'BoldTrail Data' and what is specifically excluded from it in the Remax agreement?

According to Remax's 2025 Franchise Disclosure Document, BoldTrail Data encompasses all data, content, information, and materials provided, made available, or accessed by authorized users through any Additional BoldTrail Products. However, Customer Data is specifically excluded from this definition. This means that while Remax franchisees gain access to a wide range of resources through the BoldTrail platform, the data they directly input or generate themselves as Customer Data is treated separately.

For a Remax franchisee, understanding this distinction is crucial. BoldTrail Data may include valuable Supplier Products like MLS Data and Forms, which can significantly aid in business operations and marketing efforts. However, the franchisee retains ownership and control over the Customer Data they generate, ensuring they maintain a direct relationship with their clients and can leverage that data for their own business strategies.

The agreement clarifies that Additional BoldTrail Products are limited to the components the customer is specifically licensing, as outlined in Exhibit A. This limitation ensures that franchisees are only accessing and utilizing the tools and resources they have explicitly agreed to, preventing any confusion or unexpected costs. Remax also has independent access to information generated and stored on the BoldTrail Back Office Software, which they may use to evaluate compliance, provide support, and improve the Remax system. This access extends to information stored in the integrated Intuit QuickBooks Online account, further emphasizing the franchisor's oversight and data utilization rights.

Prospective Remax franchisees should carefully review Exhibit A of the BoldTrail Platform Agreement to fully understand the scope of Additional BoldTrail Products they will be licensing. They should also be aware that Remax retains the right to access, use, and even monetize the information generated within the BoldTrail system, which could impact their business strategies and data privacy considerations. Understanding these terms is essential for making informed decisions about the use of the BoldTrail platform and its implications for their franchise operations.