What aspects of a Remax franchisee's content or messaging must be truthful when using the platform?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
The following terms control when You post, upload, transmit, submit or otherwise make available messages, comments, text, photographs, data, graphics, images, videos, audio, or any other materials, when using the Platform ("User Content"). You are entirely responsible for Your User Content and any posting, uploading, transmission, submission or other ways of making available User Content using the Platform is undertaken at Your own risk. For all of Your User Content, You agree, represent, and warrant that:
(a) You own all rights in and to the User Content or, if the User Content is subject to third-party rights, You have all necessary licenses, rights, permissions and consents to use the User Content (including but not limited to appropriate and necessary permissions from all person(s) appearing in the User Content), and to grant the rights contained herein;
(b) the use of the User Content as described herein will not violate the rights, including but not limited to copyright, trademark, privacy, publicity or other proprietary rights, of any third party or any law;
(c) the User Content does not contain anything that is inaccurate, illegal, defamatory, libelous, pornographic, racist, obscene, abusive, threatening, harassing, harmful, hateful or offensive;
(d) the User Content is compliant with the RE/MAX Brand Identify Trademark and Graphic Standard manual;
(e) You will not in any way submit User Content that discloses, stores, or collects any contact information or any person's personal information without that person's permission;
(f) You will present and promote the User Content as Your work product, and not suggest, imply or indicate in any way that it is the work product of RE/MAX, LLC or that RE/MAX, LLC (or any affiliated entity) is responsible for the User Content; and you will immediately and fully comply with any RE/MAX requirements that are communicated to you regarding User Content;
(g) You will not re-Post information elsewhere that requires a user account to access, such as private discussion forums or data reports;
(h) You will not post User Content or link to anything that contains software viruses, or any other computer code, files or programs designed to interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, when using the Remax platform, franchisees must ensure their user-generated content is accurate. Specifically, the content must not contain anything inaccurate, illegal, defamatory, libelous, pornographic, racist, obscene, abusive, threatening, harassing, harmful, hateful, or offensive. This requirement ensures that all content shared by franchisees aligns with Remax's brand standards and legal requirements.
This means a Remax franchisee is fully responsible for the content they post and must ensure they have all necessary rights and permissions for any third-party material included. They must also present the content as their own work and not imply it is endorsed or created by Remax itself. Furthermore, franchisees cannot post content that discloses personal information without permission or includes harmful software like viruses.
Remax retains the right to remove any user content that does not meet these requirements or that it deems inappropriate. Franchisees also assume all liability for claims arising from their content, including copyright, trademark, or privacy violations. This underscores the importance of franchisees carefully reviewing their content to ensure compliance with Remax's terms of use and all applicable laws.
In practice, this means a Remax franchisee needs to be diligent about verifying the accuracy of their marketing materials and avoiding any content that could be considered offensive or misleading. They should also be aware of copyright and trademark laws to avoid potential legal issues. By adhering to these guidelines, franchisees can maintain a positive brand image and avoid potential penalties from Remax.