What are Remax affiliates required to do with RE/MAX Marketing Content after its expiration date?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
You further agree to (a) use the RE/MAX Marketing Content in a manner compliant with the RE/MAX Brand Identity Trademark and Graphic Standards manual; (b) use the RE/MAX Marketing Content only for promoting and advertising your RE/MAX real estate activities and not in any way that harms, disparages, detracts from, or devalues RE/MAX, LLC or its affiliates; (c) comply with any expiration date(s) for such RE/MAX Marketing Content, regardless of how such dates are communicated; (d) upon an expiration date that applies to particular RE/MAX Marketing Content, immediately delete, destroy, and otherwise stop any and all usage of, any products or materials, even ones that you have created or purchased, that incorporate or use any portion of such expired RE/MAX Marketing Content; and (e) upon any notification from us requiring that you do so, immediately delete, destroy, and otherwise stop any and all usage of, any products or materials, even ones that you have created or purchased, that incorporate or use any portion of the RE/MAX Marketing Content that is the subject of such notification.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to the 2025 Remax Franchise Disclosure Document, Remax affiliates are required to take specific actions regarding RE/MAX Marketing Content upon its expiration. Specifically, affiliates must immediately delete, destroy, and cease all usage of any products or materials that incorporate any portion of the expired RE/MAX Marketing Content. This includes materials that the affiliate has created or purchased themselves.
This requirement ensures that Remax maintains control over its brand and marketing materials, preventing the use of outdated or non-compliant content. The expiration dates for RE/MAX Marketing Content apply regardless of how these dates are communicated to the franchisee. This places the onus on the franchisee to stay informed about content expiration dates and to act promptly to remove any outdated materials.
This stipulation is fairly standard in franchising, as franchisors need to maintain brand consistency and ensure compliance across all franchise locations. By requiring the destruction or deletion of expired marketing content, Remax aims to protect its brand image and avoid any potential legal issues that could arise from the use of outdated or non-approved materials. Prospective franchisees should be aware of this requirement and factor in the time and resources needed to manage and update their marketing materials accordingly.