What actions are Remax franchisees required to take upon notification from Remax requiring them to stop using specific RE/MAX Marketing Content?

According to the 2025 Remax Franchise Disclosure Document, franchisees must immediately cease using any RE/MAX Marketing Content upon notification from Remax. This includes deleting, destroying, and stopping all usage of any products or materials that incorporate any portion of the RE/MAX Marketing Content that is the subject of the notification, even if the franchisee created or purchased these materials. This requirement ensures that Remax maintains control over its brand and marketing materials, and that franchisees adhere to the company's standards.

This provision is important for prospective franchisees to understand because it means they may need to quickly remove or replace marketing materials if Remax changes its branding or marketing strategies. The franchisee bears the responsibility for ensuring compliance, regardless of whether the materials were created by the franchisee or obtained from Remax. This could involve costs for reprinting materials, updating websites, or redoing advertising campaigns.

It is also important to note that Remax can discontinue the use of any RE/MAX Marketing Content at any time, at its sole option. This gives Remax significant flexibility in managing its brand and marketing efforts, but it also places a degree of uncertainty on franchisees, who must be prepared to adapt to changes in marketing requirements. Franchisees should maintain open communication with Remax to stay informed about any changes to marketing content and ensure they remain compliant with the franchise agreement.