What is the purpose of the materials that Red Wagon Club provides access to?
Red_Wagon_Club Franchise · 2024 FDDAnswer from 2024 FDD Document
If we establish the Brand Fund, we or our affiliates or other designees will direct all programs that are funded by contributions to the Brand Fund, with sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. We may use contributions to the Brand Fund to pay for preparing and producing materials and electronic or digital media in any form or format that we periodically designate, including but not limited to: administrating online advertising strategies, including developing and maintaining a System Website and mobile apps; administering regional and multi-regional marketing and advertising programs; implementing gift and loyalty programs; and supporting public relations, market research, product development, and other advertising, promotional, social media, creation and publishing of books and other marketing materials; and marketing activities. In our discretion, we may sell you, at reasonable prices, copies of certain materials funded by contributions to the Brand Fund.
During your operation of your RWC Business, we or one of our affiliates (or our designee) will:
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- Approve all advertising and promotional materials used by you to promote your RWC Business and RWC Businesses generally, and provide you with access to advertising, marketing, promotional, and educational materials to be used in such promotion (Franchise Agreement, 11.D);
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- Maintain the System Website (as defined below) and list and advertise your RWC Business on all major Internet search engines and consumer review websites (Franchise Agreement, 11.E);
We may market the System on the Internet, including ownership and use of any Online Presence and Contact Identifiers. We will maintain one or more consumer-focused websites for the Brand (the
"System Website") and list and advertise your RWC Business on all major Internet search engines, and on all major Internet consumer review websites. We may require that you: (1) provide us the information and materials we request to develop, update, and modify any System Website; and (2) notify us whenever any information on the System Website regarding you or your RWC Business is not accurate.
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- Continue to provide you online access to the Operations Manual via a restricted website, intranet, or via other electronic means (including by sending to you via e-mail) (Franchise Agreement, 5.C);
| GUIDELINES FOR USING RED WAGON CLUB MARKS 6 |
|---|
| Logo Specifications ʉ 6 |
| Business Cards and Letterhead ʉ 9 |
| FRANCHISOR MARKETING EFFORTS 10 |
| PROMOTING RED WAGON CLUB IN YOUR AREA 11 |
| Timing Your Marketing Efforts ʉ 11 |
| Facebook Advertising ʉ 11 |
| Google Ads ʉ 13 |
| Marketing Partners ʉ 14 |
| Direct Mail ʉ 15 |
| Educational Events and Seminars Ż 16 |
| PUBLIC RELATIONS / COMMUNITY INVOLVEMENT 18 |
| Writing a Press Release Ż 18 |
| Putting Together a Press Kit Ż 18 |
| Community Involvement Ż 19 |
| Informal Guidance ʉ 7 | TERMINATION/SEPARATION 57 | |
|---|---|---|
| Publications ʉ 7 | Termination ʉ 57 | |
| WAGE AND LABOR LAWS 8 | Resignation ʉ 58 | |
| Fair Labor Standards Act ʉ 8 | ||
| What the FLSA Requires ʉ 9 | SECTION E: BUSINESS DEVELOPMENT | |
| What the FLSA Does Not Require ʉ 11 | UNDERSTANDING THE GROUP DESIGN CLIENT 1 | |
| FLSA Minimum Wage Poster ʉ 11 | OVERVIEW OF THE PROVEN PROCESS 2 | |
| Other Mandatory Labor Law Posters ʉ 12 | LEAD GENERATION OVERVIEW 3 | |
| LAWS REGARDING HARASSMENT 13 | INTAKE PROCEDURES 5 | |
| Sexual Harassment ʉ 13 | Discovery Calls ʉ 5 | |
| Racial and Ethnic Harassment ʉ 13 | Incoming Calls ʉ 5 | |
| Pregnancy Discrimination ʉ 14 | Registrations ʉ 6 | |
| Religious Accommodation ʉ 14 | Pre-Workshop Communication ʉ 7 | |
| IMMIGRATION REFORM/CONTROL ACT 15 | Rescheduling ʉ 8 | |
| AMERICANS WITH DISABILITIES ACT (ADA) 16 | THREE SECRETS WORKSHOP 9 | |
| PROFILE OF THE IDEAL EMPLOYEE 18 | Three Secrets Workshop Setup ʉ 9 | |
| JOB DESCRIPTIONS 20 | Workshop Protocol ʉ 11 | |
| Estate Planning Attorney ʉ 20 | POST THREE SECRETS WORKSHOP 12 | |
| Paralegal ʉ 22 | Email Drip Sequences ʉ 12 | |
| Intake Coordinator/Three Secrets Presenter 24 | Prep Video ʉ 12 | |
| RECRUITING EMPLOYEES 28 | Right Fit Call ʉ 13 | |
| Generating Applicants ʉ 28 | BLUEPRINT WORKSHOP 18 | |
| Screening Procedures Ż 29 |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–31)
What This Means (2024 FDD)
According to the 2024 Red Wagon Club FDD, the franchisor may establish a Brand Fund to promote the awareness of the Red Wagon Club brand and RWC Businesses. If established, the franchisor, its affiliates, or designees will direct programs funded by the Brand Fund, maintaining sole control over creative concepts, materials, and endorsements. These materials are used for various purposes, including administrating online advertising strategies, maintaining a System Website and mobile apps, and implementing gift and loyalty programs. They also support public relations, market research, product development, and other advertising, promotional, social media, creation and publishing of books and other marketing materials, and marketing activities. Franchisees may purchase copies of these materials at reasonable prices.
Red Wagon Club also provides franchisees with access to advertising, marketing, promotional, and educational materials to promote their RWC Business and RWC Businesses generally. The franchisor maintains a System Website and lists and advertises the franchisee's RWC Business on major Internet search engines and consumer review websites. Franchisees may be required to provide information and materials to develop, update, and modify the System Website and notify the franchisor of any inaccuracies.
Additionally, Red Wagon Club provides franchisees with ongoing access to the Operations Manual via a restricted website, intranet, or other electronic means. The Operations Manual includes guidelines for using Red Wagon Club marks, logo specifications, and information on business cards and letterhead. It also covers franchisor marketing efforts, promoting Red Wagon Club in the franchisee's area, timing marketing efforts, Facebook advertising, Google Ads, marketing partners, direct mail, educational events and seminars, and public relations/community involvement. The Operations Manual also includes information on wage and labor laws, laws regarding harassment, immigration reform, and the Americans with Disabilities Act (ADA).