Under what circumstances might My Salon Suite define a Nonstandard Territory?

According to My Salon Suite's 2025 Franchise Disclosure Document, a Nonstandard Territory may be defined in certain circumstances. The standard Protected Territory is typically a radius of 2 miles from the front door of the franchised business. However, My Salon Suite may elect to narrow and/or expand the boundaries of the Protected Territory prior to the franchisee signing a lease on a specific site. These boundaries may be described in terms of zip codes, streets, landmarks, and state or county lines, which may result in a Protected Territory that is larger or smaller than the 2 mile radius.

Specifically, My Salon Suite may define a territory as a Nonstandard Territory in densely populated metropolitan areas or sparsely populated rural areas. The franchisor reserves the right to modify the Non-Standard Territory. The size of the Protected Territory will be confirmed when My Salon Suite approves the Approved Location.

For a Conversion Franchise, the Protected Territory will be a defined area as determined by My Salon Suite, based on the sales of the existing business and the size of the market. The population may be less for a Conversion Franchise's Protected Territory than the population for a New Location. This means that franchisees acquiring an existing My Salon Suite location may have different territorial rights than those opening a new location.