What does 'Internet' encompass in the context of the My Salon Suite franchise agreement?
My_Salon_Suite Franchise · 2025 FDDAnswer from 2025 FDD Document
During the term of this Franchise Agreement and thereafter, Franchisee agrees not establish, create, traffic in, or operate an Internet site or website using a domain name or uniform resource locator containing any of the Proprietary Marks, including "My Salon Suite" or any portion or variation thereof.
Franchisee agrees and acknowledges that Franchisor, its Affiliate and any licensor of Franchisor or its Affiliate retain the exclusive right to advertise on the Internet and create websites using the "My Salon Suite" name and any other domain name(s) that Franchisor may specify in the Manual or other writing.
Franchisor is the sole owner of all right, title, and interest in and to such domain names, as Franchisor shall designate in the Manual.
Source: Item 23 — RECEIPTS (FDD pages 95–230)
What This Means (2025 FDD)
According to the 2025 My Salon Suite Franchise Disclosure Document, the term 'Internet' relates to online activities and presence, including website creation, domain names, and advertising. My Salon Suite franchisees are restricted from establishing or operating any internet site or website using the brand's proprietary marks, including "My Salon Suite" in the domain name or URL. This restriction ensures that franchisees do not create confusion in the marketplace by operating websites that appear to be officially endorsed by the franchisor.
My Salon Suite retains the exclusive right to advertise on the Internet and create websites using the "My Salon Suite" name and any other domain names specified in the manual. This allows My Salon Suite to maintain control over its online brand presence and marketing strategies. The franchisor is the sole owner of all rights, titles, and interests in such domain names, as designated in the manual. This provision is typical in franchising, as franchisors need to ensure consistent brand messaging and quality control across all online platforms.
Furthermore, when a franchisee converts an existing salon rental business to a My Salon Suite franchise, they must cancel or replace all forms of advertising, such as social media ads and online presence, with advertising approved by My Salon Suite using its proprietary marks. This requirement ensures that the converted franchise aligns with the brand's standards and presents a consistent image to the public. The initial training program, "My Salon Suite University," is conducted online, on-demand, or at a location designated by the franchisor, with components delivered via webinar or the Internet, as deemed appropriate by My Salon Suite. This indicates that the Internet is a key medium for training and communication within the My Salon Suite franchise system.