Can a My Salon Suite franchisee operate a website using a domain name containing 'My Salon Suite'?
My_Salon_Suite Franchise · 2025 FDDAnswer from 2025 FDD Document
During the term of this Franchise Agreement and thereafter, Franchisee agrees not establish, create, traffic in, or operate an Internet site or website using a domain name or uniform resource locator containing any of the Proprietary Marks, including "My Salon Suite" or any portion or variation thereof.
Franchisee agrees and acknowledges that Franchisor, its Affiliate and any licensor of Franchisor or its Affiliate retain the exclusive right to advertise on the Internet and create websites using the "My Salon Suite" name and any other domain name(s) that Franchisor may specify in the Manual or other writing.
Franchisor is the sole owner of all right, title, and interest in and to such domain names, as Franchisor shall designate in the Manual.
Source: Item 23 — RECEIPTS (FDD pages 95–230)
What This Means (2025 FDD)
According to the 2025 My Salon Suite Franchise Disclosure Document, franchisees are explicitly prohibited from establishing or operating any website using a domain name that includes the "My Salon Suite" trademark or any variation of it. This restriction applies both during the term of the Franchise Agreement and after its termination. My Salon Suite retains the exclusive right to advertise online and create websites using the "My Salon Suite" name. The franchisor owns all rights and titles to any domain names used for the My Salon Suite system.
This policy ensures that My Salon Suite maintains control over its brand identity and online presence. By preventing franchisees from using the brand name in their domain names, My Salon Suite can ensure consistency in marketing and prevent potential customer confusion. This is a common practice in franchising, where brand uniformity is crucial for maintaining a consistent image and customer experience.
For a prospective franchisee, this means they cannot create a website like "MySalonSuite-location.com" or any similar variation. All online marketing efforts must align with the domain names and websites established by My Salon Suite. Franchisees should rely on the official My Salon Suite website and any approved channels for online promotion. This restriction is in place to protect the integrity of the My Salon Suite brand and ensure a unified online presence.