What was the balance of Other Intangibles and Goodwill at the beginning of 2023 for My Salon Suite?

According to My Salon Suite's 2025 Franchise Disclosure Document, the balance of Goodwill at the beginning of 2023 was $296,897,247. The FDD also mentions "Other Intangibles", and provides a balance sheet listing "Other intangibles - net" as $83,841,171 as of December 31, 2022, and $81,990,839 as of December 31, 2023. However, the document does not explicitly state the beginning balance of "Other Intangibles" for 2023.

For a prospective My Salon Suite franchisee, understanding the goodwill and other intangible assets is crucial because it reflects the value of the brand's reputation, customer relationships, and intellectual property. Goodwill, in particular, represents the premium paid above the fair value of tangible assets during acquisitions, suggesting the perceived value of the My Salon Suite brand and its market position.

The document details how My Salon Suite assesses these intangible assets for impairment, which can affect the company's financial stability. Franchisees should be aware that while goodwill is not amortized, other intangibles with finite lives are, impacting the company's reported earnings. The FDD states that the company determined that there were no indications of impairment in 2023 or 2022 related to goodwill or other intangibles.

To gain a clearer picture, a potential franchisee should ask My Salon Suite for the specific beginning balance of "Other Intangibles" for 2023. Understanding the composition and valuation of these intangible assets can provide a more comprehensive view of the company's financial health and the overall strength of the My Salon Suite brand.