After My Salon Suite approves advertising material, for how long can a franchisee use it?
My_Salon_Suite Franchise · 2025 FDDAnswer from 2025 FDD Document
If you wish to use any advertising or promotional materials other than those that we have previously approved or designated within the preceding 12 months, then you must submit the material you wish to use to us for our prior written approval at least 20 days prior to publication. We will use commercially reasonable efforts to notify you of our approval or disapproval of your proposed materials within 15 days of the date we receive the materials from you. If you do not receive our written approval during that time, however, the proposed materials are deemed disapproved, and you may not use such materials. Once approved, you may use the proposed material for a period of 90 days, unless we: (i) prescribe a different period for use; or (ii) require you to discontinue using the previously approved materials in writing. We may require you to discontinue the use of any advertising or marketing material, including materials we previously approved, at any time (Section 9.D. of the Franchise Agreement).
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 42–53)
What This Means (2025 FDD)
According to My Salon Suite's 2025 Franchise Disclosure Document, once advertising or promotional materials are approved, a franchisee can use them for 90 days. However, My Salon Suite has the right to prescribe a different usage period or require the franchisee to discontinue using the approved materials in writing.
This means that while franchisees have some autonomy in their advertising efforts, My Salon Suite maintains control over the brand's image and messaging. Franchisees must submit any advertising materials not previously approved within the last 12 months to My Salon Suite for written approval at least 20 days before publication. If approval is not received within 15 days of submission, the materials are considered disapproved.
My Salon Suite's ability to modify or terminate the use of advertising materials, even after initial approval, gives them significant control over marketing. This ensures brand consistency and allows My Salon Suite to respond quickly to changing market conditions or brand strategies. Franchisees need to stay informed of any changes to approved materials to avoid non-compliance.
This policy is fairly typical in franchising, where franchisors need to maintain brand standards across all locations. The 90-day window provides a reasonable period for franchisees to utilize approved materials while allowing My Salon Suite to update or refine its marketing strategies as needed. Franchisees should factor in the time required for approval when planning their advertising campaigns to ensure they remain compliant with My Salon Suite's guidelines.