Who administers the My Salon Suite Brand Building Fund?

According to My Salon Suite's 2025 Franchise Disclosure Document, the Brand Building Fund is administered by My Salon Suite, its affiliate, or its designee, at their discretion. My Salon Suite may also use a professional advertising agency or media buyer to assist them in administering the fund. The Brand Building Fund was established in 2015.

The Brand Building Fund is supported by franchisee contributions, which are currently $200 per month, but My Salon Suite retains the right to increase this contribution up to 2% of the franchisee's monthly Gross Revenues. These contributions are in addition to any other advertising requirements outlined in the FDD. The funds are used for various advertising and marketing activities, such as public relations, media placement, content creation, market research, advertising tools, and marketing personnel.

My Salon Suite may reimburse itself or its representatives from the Brand Building Fund for administrative costs, audits, accounting, legal expenses, and other direct or indirect expenses associated with the fund's programs. It is important to note that My Salon Suite assumes no fiduciary duty to franchisees regarding the collection, maintenance, or administration of the Brand Building Fund. Any unused funds from a calendar year will be applied to the following year's funds, and My Salon Suite may contribute or loan additional funds to the Brand Building Fund on terms they deem reasonable. While the fund is not audited, My Salon Suite will provide an annual accounting of how the Brand Building Fund proceeds were spent for the previous year upon written request.