Who is responsible for the expense of obtaining and maintaining signage for a Gold Star franchise?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.3 Signage.
FRANCHISEE shall obtain, display and maintain, at FRANCHISEE's expense, a package of signs conforming to the COMPANY's requirements (except to the extent modified with the approval of the COMPANY due to local legal restrictions), at, on or near the front of the Retail Location, describing the premises only as "Gold Star Chili" and such other signs, if any, as the COMPANY may require in the Manual or otherwise in writing.
FRANCHISEE shall not place on display at the Retail Location (interior or exterior) any sign other than those that have been and continue to be approved by the COMPANY for display by FRANCHISEE in the Manual or otherwise in writing.
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
According to Gold Star's 2025 Franchise Disclosure Document, the franchisee is responsible for the expenses associated with obtaining, displaying, and maintaining signage. The franchisee must acquire and maintain a package of signs that adhere to Gold Star's requirements. These signs are placed at or near the front of the retail location, identifying the premises as "Gold Star Chili," along with any other signs Gold Star may require in writing or in the manual. The franchisee is also prohibited from displaying any signs, either inside or outside the retail location, that have not been approved by Gold Star.