Does Gold Star require the franchisee to use specific legends or markings related to the Marks?

According to the 2025 Gold Star Franchise Disclosure Document, franchisees are required to use specific legends, markings, and notices of registration of the Marks, or of the Gold Star-franchisee relationship as specified by Gold Star. This means that Gold Star has the right to dictate how its trademarks are displayed and used by franchisees.

This requirement ensures brand consistency and protects Gold Star's trademarks. It allows Gold Star to control how its brand is presented to the public, maintaining a uniform image across all franchise locations. The franchisee must adhere to these specifications to remain in compliance with the franchise agreement.

Furthermore, franchisees must identify themselves as the owner of the store in at least one conspicuous location within the store and in any other documentation that Gold Star may reasonably specify. However, franchisees cannot use the Marks or the System to incur any obligation or indebtedness on behalf of Gold Star, or in connection with any activity that may harm, tarnish, or impair Gold Star's reputation, name, service, Marks, or System. This protects Gold Star from liabilities incurred by the franchisee and ensures the brand's reputation is not damaged by franchisee actions.