How quickly must a Gold Star franchisee comply with instructions to modify or discontinue use of the Marks?

According to Gold Star's 2025 Franchise Disclosure Document, if Gold Star decides it's advisable to modify or discontinue the use of any of its Marks, franchisees must comply with these changes. Franchisees are expected to implement these changes at their own expense within a "reasonable time" after receiving written instructions from Gold Star. This includes adopting additional or substitute marks, names, logos, or other identifying symbols.

This requirement ensures that all Gold Star restaurants maintain a consistent brand image and comply with any necessary legal or marketing changes directed by the company. The franchisee bears the financial responsibility for these modifications, which could include updating signage, marketing materials, and other branded items. The term "reasonable time" is subjective but implies a period that allows the franchisee to make the necessary changes without undue hardship, while still meeting Gold Star's needs for a swift and uniform transition.

For a prospective franchisee, this means being prepared to invest in rebranding or updates as directed by Gold Star. It's important to clarify with Gold Star what constitutes a "reasonable time" in specific scenarios and to understand the potential costs associated with these changes. Franchisees should also consider negotiating some level of support or cost-sharing from Gold Star for significant rebranding efforts, although the FDD indicates the franchisee typically bears these expenses.