How often is the trademark associated with the purchase of TCWW, LLC measured for impairment by Gold Star?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
The trademark associated with the purchase of TCWW, LLC during 2017 was capitalized. The trademark is measured for impairment annually. The trademark was measured for impairment for the years ended December 31, 2024, 2023, and 2022, and no adjustments were deemed necessary during any of the periods.
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
According to Gold Star's 2025 Franchise Disclosure Document, the trademark associated with the purchase of TCWW, LLC is evaluated for impairment on an annual basis. The trademark was initially capitalized during 2017 when the purchase occurred.
The FDD indicates that Gold Star assessed the trademark for impairment for the years ending December 31, 2024, 2023, and 2022. During each of these evaluations, no adjustments to the trademark's value were deemed necessary. This suggests that the trademark's value has been maintained and supported by the performance of the TCWW, LLC business.
For a prospective franchisee, this annual impairment measurement is relevant because it reflects the ongoing value and strength of the TCWW, LLC brand under Gold Star's ownership. Consistent evaluation without adjustments can be seen as a positive indicator of brand stability. However, it is important to note that future economic conditions or changes in the market could trigger an impairment, which might affect the perceived value of the franchise.