What is the name of the advertising association that Gold Star is the sole member of?

According to Gold Star's 2025 Franchise Disclosure Document, Gold Star is the sole member of the Gold Star Chili Advertising Association (GSCAA). The GSCAA is an Ohio nonprofit corporation that Gold Star has designated to oversee the franchisee advertising program, including any national, local, and regional advertising cooperative programs. The GSCAA does not engage in any other activity besides overseeing advertising programs. Its principal business address is 650 Lunken Park Drive, Cincinnati, Ohio 45226, which is the same as Gold Star's principal business address.

For a prospective franchisee, this means that advertising efforts are managed through this association. As the sole member, Gold Star has significant control over the GSCAA and its advertising strategies. This structure is fairly common in franchising, where advertising associations or cooperatives are formed to pool resources and coordinate marketing efforts for the benefit of all franchisees.

However, it's important for a potential Gold Star franchisee to understand how the GSCAA is funded, what specific advertising programs are in place, and what input franchisees have into the association's decisions. Further investigation into the rules and guidelines governing the GSCAA, as detailed in the franchise agreement, would be prudent to fully understand the advertising landscape for Gold Star franchisees.