What are the 'Marks' that Gold Star uses, and where are they described?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, the COMPANY has expended time, effort and money to develop its unique formula for its chili and the System, has obtained knowledge in the field of owning, operating, licensing and advising Restaurants, has successfully established a reputation, has created substantial goodwill for its chili and such Restaurants through the operation and licensing thereof under certain trade names, service marks, trademarks, logos, emblems and indicia of origin, including but not limited to those described on Exhibit A hereto (said marks, together with such other names, marks, logos, emblems and indicia as are now or hereafter designated by the COMPANY in writing for use by FRANCHISEE in connection with the System and operation of a Restaurant, and as modified by any and all changes, deletions and additions made by the COMPANY from time to time, are referred to collectively as the "Marks"); and
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
According to Gold Star's 2025 Franchise Disclosure Document, the 'Marks' refer to the trade names, service marks, trademarks, logos, emblems, and indicia of origin that Gold Star uses to identify and market its chili products and restaurant operations. These Marks are detailed in the franchise agreement and include those described on Exhibit A, as well as any other names, marks, logos, emblems, and indicia designated by Gold Star in writing for franchisee use. The Marks may be modified by Gold Star over time. This information is found in the recitals section of the franchise agreement.
As a Gold Star franchisee, you are required to operate, advertise, and promote your business solely under these Marks. You must display the Marks and promotional materials as directed or approved by Gold Star. Any advertising or materials you create using the Marks must receive written approval from Gold Star. You cannot use any other marks or identifying characteristics without Gold Star's prior written consent.
Furthermore, you are prohibited from using the Marks in any way that disparages Gold Star or harms its reputation. You also cannot use or register the Marks, or any confusingly similar variations, as part of your own name or the name of any entity associated with your activities. Gold Star retains the right to modify or discontinue the use of any Marks, and you must comply with these changes at your own expense. Gold Star also commits to protecting the Marks and associated goodwill.