What happens if a Gold Star franchisee displays unapproved signage?

According to Gold Star's 2025 Franchise Disclosure Document, franchisees must adhere to strict signage guidelines. Gold Star requires franchisees to obtain, display, and maintain a package of signs that conform to the company's requirements. These signs, placed at or near the front of the retail location, should describe the premises only as "Gold Star Chili," along with any other signs the company specifies in the manual or in writing. Any modifications to the signage must be approved by Gold Star, except when changes are required due to local legal restrictions.

Importantly, franchisees are prohibited from displaying any signs, whether interior or exterior, that have not been approved by Gold Star. This includes ensuring that previously approved signs continue to be approved for display. This requirement underscores the importance of maintaining a consistent brand image and adhering to Gold Star's standards.

Failure to comply with these signage requirements could lead to a breach of the franchise agreement, potentially resulting in penalties or termination of the agreement. Franchisees should ensure they have all signage approved in writing to avoid any issues. It is common practice in franchising to maintain strict brand standards, and signage is a key element of brand consistency.