Are Gold Star franchisees required to put up in-store materials for promotions?

According to Gold Star's 2025 Franchise Disclosure Document, franchisees are required to participate in promotions designated by Gold Star for the market in which their store is located. This participation includes putting up in-store materials related to the promotion. Franchisees are also responsible for the cost of the products being promoted.

This requirement ensures that all Gold Star locations present a consistent brand image and participate in marketing efforts to drive sales. By mandating the use of in-store promotional materials, Gold Star aims to create a uniform customer experience across all franchise locations. This helps to reinforce brand recognition and customer loyalty.

However, franchisees do have some control over their advertising. While they must participate in company-designated promotions, franchisees can also engage in their own advertising efforts. However, all advertising materials, including signs, must be approved by Gold Star before use, except for pricing. This approval process allows Gold Star to maintain brand standards and ensure that all advertising is accurate and dignified.