Can a Gold Star franchisee use any marks other than the Marks in connection with the Business without approval?

According to Gold Star's 2025 Franchise Disclosure Document, franchisees are restricted from using any marks, signs, symbols, or other identifying characteristics in connection with their Gold Star business, other than the Marks, without obtaining prior written consent from Gold Star. This consent is at Gold Star's sole discretion. This requirement ensures brand consistency and protects the trademarks owned by Gold Star.

This restriction means a franchisee cannot independently create or use any branding elements, logos, or other identifying marks without express permission from Gold Star. This includes any local advertising or promotional materials a franchisee might want to develop. Franchisees must adhere strictly to the approved Marks and promotional materials provided or approved by Gold Star.

This policy is typical in franchising, as franchisors like Gold Star need to maintain uniform brand standards across all locations. A prospective franchisee should understand that any deviation from the approved marketing and branding materials requires prior approval, and Gold Star has the right to deny such requests. This protects the brand's image and reputation, which benefits all franchisees in the long run.