Must a Gold Star franchisee obtain written approval from the company before using any franchisee-prepared advertising or displays that use the Gold Star Marks?

According to Gold Star's 2025 Franchise Disclosure Document, a franchisee must obtain written approval from Gold Star before using any advertising, displays, or other materials using the Gold Star Marks that the franchisee has prepared. This requirement ensures that all advertising and promotional materials align with Gold Star's brand standards and protect the company's trademarks.

The FDD specifies that franchisees must submit samples of all advertising and promotional plans and materials, including signs, that display the Gold Star Marks for the company's prior approval. The only exception is for materials already prepared or previously approved by Gold Star. Franchisees must receive written approval from Gold Star within fifteen days of their request; otherwise, the company is considered to have given the required approval.

This approval process allows Gold Star to maintain control over its brand image and ensure consistency in marketing efforts across all franchise locations. It also helps to protect the company's trademarks and prevent any misuse or misrepresentation of the brand. Franchisees should factor in this approval timeline when planning their advertising and promotional activities to avoid delays.