Does the definition of 'advertising' for Gold Star include URLs and email addresses?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
FRANCHISEE
specifically acknowledges and agrees that the word "advertising" as used in this Agreement includes, but is not limited to, signs (including signs on motor vehicles), URLs, e-mail addresses, Internet listings, banners, advertisements, or other services or links on or with the Internet, World Wide Web, Internet service providers, electronic mail services, communication providers, search engines, and similar services.
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
According to Gold Star's 2025 Franchise Disclosure Document, the definition of 'advertising' includes URLs and email addresses. This means that any online presence or electronic communication used to promote the Gold Star franchise is considered advertising and is subject to the franchisor's standards and requirements.
This broad definition has several implications for prospective franchisees. Firstly, all online marketing efforts, including website URLs, email campaigns, and internet listings, must adhere to the standards set by Gold Star. Secondly, franchisees must seek prior approval from Gold Star for any advertising and promotional materials that display the brand's marks, except for pre-approved materials. This includes ensuring that all digital advertising complies with applicable laws and regulations related to consumer advertising.
The requirement for approval extends to signs, banners, advertisements, and other services or links on the internet, including those on search engines and social media platforms. Franchisees need to be proactive in submitting their advertising plans to Gold Star for review, allowing at least fifteen days for a response. Failure to comply with these advertising standards and approval processes could result in a breach of the franchise agreement.