Does the definition of 'advertising' for Gold Star include similar services?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
FRANCHISEE
specifically acknowledges and agrees that the word "advertising" as used in this Agreement includes, but is not limited to, signs (including signs on motor vehicles), URLs, e-mail addresses, Internet listings, banners, advertisements, or other services or links on or with the Internet, World Wide Web, Internet service providers, electronic mail services, communication providers, search engines, and similar services.
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
According to Gold Star's 2025 Franchise Disclosure Document, the definition of "advertising" is broad and explicitly includes similar online services. Gold Star franchisees must adhere to company standards for all advertising, ensuring it is dignified, accurate, and compliant with applicable laws. Franchisees are also required to participate in company-designated promotions and use in-store materials.
Before engaging any advertising agency, a Gold Star franchisee needs written approval from the company. Moreover, all advertising and promotional materials, including signs, must be submitted to Gold Star for approval, except for pricing. The company's approval is assumed if no objection is received within 15 days of the request.
The agreement specifies that the term "advertising" includes a wide array of media, such as signs (even on vehicles), URLs, email addresses, internet listings, banners, and any advertisements, services, or links found on the internet, the World Wide Web, internet service providers, email services, communication providers, and search engines. This comprehensive definition ensures that all forms of advertising, including emerging digital platforms, are subject to the franchisor's oversight, allowing Gold Star to maintain brand consistency and quality across all advertising channels.