Does the definition of 'advertising' for Gold Star include signs on motor vehicles?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
FRANCHISEE
specifically acknowledges and agrees that the word "advertising" as used in this Agreement includes, but is not limited to, signs (including signs on motor vehicles), URLs, e-mail addresses, Internet listings, banners, advertisements, or other services or links on or with the Internet, World Wide Web, Internet service providers, electronic mail services, communication providers, search engines, and similar services.
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
According to Gold Star's 2025 Franchise Disclosure Document, the definition of 'advertising' includes signs on motor vehicles. Gold Star franchisees must adhere to the company's standards for all advertising mediums, ensuring they are dignified, accurate, and compliant with advertising laws. Franchisees must also clearly indicate that their store is independently owned and operated.
Before using any advertising or promotional materials, including signs, franchisees must submit them to Gold Star for approval, except for pricing. The company has 15 days to provide a written objection; otherwise, approval is assumed. This oversight ensures that all advertising aligns with Gold Star's brand standards and protects the company's trademarks.
This requirement means that franchisees need to plan their advertising well in advance to allow time for corporate approval. It also highlights the importance of understanding and adhering to Gold Star's brand guidelines to minimize the risk of disapproval and ensure consistent brand messaging.