Does the definition of 'advertising' for Gold Star include Internet service providers?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
FRANCHISEE
specifically acknowledges and agrees that the word "advertising" as used in this Agreement includes, but is not limited to, signs (including signs on motor vehicles), URLs, e-mail addresses, Internet listings, banners, advertisements, or other services or links on or with the Internet, World Wide Web, Internet service providers, electronic mail services, communication providers, search engines, and similar services.
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
According to Gold Star's 2025 Franchise Disclosure Document, the definition of 'advertising' includes Internet service providers. Gold Star franchisees must adhere to company standards for all advertising, and the company has broad discretion over advertising content.
This means that when a Gold Star franchisee engages in any form of advertising, the definition explicitly extends to various online platforms and services. This encompasses not only traditional advertising mediums but also digital avenues such as URLs, email addresses, internet listings, banners, and advertisements on the internet. It also includes services or links on the World Wide Web, interactions with internet service providers, electronic mail services, communication providers, and search engines.
For a prospective franchisee, this definition highlights the importance of adhering to Gold Star's standards and obtaining approval for advertising materials. It also demonstrates the brand's emphasis on a comprehensive marketing approach that includes a strong online presence. Franchisees need to be aware that their online activities, including website content and interactions with internet service providers, fall under the purview of the advertising guidelines set by Gold Star.