Does the definition of 'advertising' for Gold Star include Internet listings?

According to Gold Star's 2025 Franchise Disclosure Document, the definition of 'advertising' includes Internet listings. The agreement specifies that franchisees must conduct all advertising in a dignified manner, adhering to company standards and all applicable laws. Franchisees must also participate in company-designated promotions and use in-store materials. Any agreements with advertising agencies require prior written approval from Gold Star.

Specifically, the definition of advertising encompasses a wide range of online and digital elements. This includes signs (even on vehicles), URLs, email addresses, Internet listings, banners, advertisements, and other services or links found on the Internet, the World Wide Web, Internet service providers, electronic mail services, communication providers, and search engines. This broad definition ensures that all forms of advertising, especially those online, are subject to Gold Star's oversight and approval.

This comprehensive control over advertising allows Gold Star to maintain brand consistency and ensure that all marketing efforts align with their standards. For a prospective franchisee, this means that all advertising materials, including online listings, must be submitted to Gold Star for approval, except for pricing. While this may seem restrictive, it also provides franchisees with the benefit of Gold Star's expertise in marketing and brand management, potentially leading to more effective advertising campaigns.