Does the definition of 'advertising' for Gold Star include banners?
Gold_Star Franchise · 2025 FDDAnswer from 2025 FDD Document
specifically acknowledges and agrees that the word "advertising" as used in this Agreement includes, but is not limited to, signs (including signs on motor vehicles), URLs, e-mail addresses, Internet listings, banners, advertisements, or other services or links on or with the Internet, World Wide Web, Internet service providers, electronic mail services, communication providers, search engines, and similar services.
Source: Item 23 — Receipts (FDD pages 53–163)
What This Means (2025 FDD)
Yes, according to Gold Star's 2025 Franchise Disclosure Document, the definition of 'advertising' includes banners. The FDD specifies that franchisees must adhere to company standards for all advertising and promotional materials. This includes obtaining prior approval from Gold Star for any advertising materials that have not been previously approved or prepared by the company, except for pricing. The definition of advertising is broad and encompasses various forms of media and online presence.
For a Gold Star franchisee, this means that any advertising they plan to use, including banners, must be submitted to Gold Star for approval before use. This requirement ensures that all advertising aligns with the brand's standards and legal requirements. The franchisee is responsible for ensuring their advertising is accurate, truthful, and compliant with all applicable laws and regulations.
Furthermore, the franchisee must display Gold Star's trademarks in the manner prescribed by the company on all signs and advertising materials. This level of control allows Gold Star to maintain a consistent brand image across all franchise locations and online platforms. The FDD specifies that if a franchisee does not receive a written objection from Gold Star within 15 days of submitting their advertising request, the company is considered to have given its approval.